music piracy is killing the indonesian music industry
[P]enjualan musik legal dalam bentuk CD dan kaset terus menurun. Bila di tahun 1997 penjualan CD dan kaset legal berkisar sekitar 90 juta, pada 2008 angkanya anjlok hingga 11 juta saja. Bahkan, menurut data Asosiasi Industri Rekaman Indonesia (ASIRI), pada 2007 porsi penjualan musik ilegal mencapai 95.7 persen.
Anin Bakrie echoes my views about music piracy. Don't think music piracy affects the Indonesian music industry? Think again. In just ten years music sales have dropped 88%. That's really shocking, if you consider how much bigger the music industry is now and how many more consumers there are.
Comments (7)
About the music stores, Indonesian are never big on that issue too, most prefer listening to the radio instead. Different culture, I guess. So comparing a city in NZ vs. Pondok Indah is not really presenting something, unless you want to assume that all people have the same tendency toward music stores.
About piracy is killing the music industry, I don't think so. It changes the industry for sure and I believe it's for the better. I will ask some of my musician friends here about their opinion, it's better listening directly from them than from the big shark labels.
This of course, a small scale economy compare to big labels economy. This is the 99c a song economy promoted by Apple with its iTunes. I believe the age of big label has come to an end, the grand scale economy of music industry is over.
But again, talking about Indonesia, your concern is well understandable. The indie fans are not big enough to support the band and Indonesia doesn't really have the access to 99c per song store. Then again, there are no actual viable solution to music piracy especially when digital copy are just a copy & paste away.
Through big labels, they will sell your CDs in stores for like 28-30 euros. But if you do all production yourself and sell it straight to distributors, cutting the 'middlemen' costs or at your concerts, you can sell CDs for 10 to 12 euros. Less than 50% of the big label prices.
Now, if one had to choose between buying a CD with a 30 euro tag and a 10 euro tag, they would most likely choose the 10 euro, or just download it for free.
The big labels are blood suckers and they dictate the market on what music 'should' be the trend. That's not fair and if this illegal music download is hurting them, I'm all for it.